Below is an intro to some present trends and habits in tv and content viewing.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the method by which individuals are getting their news is also changing. People are significantly turning towards internet news sources, instead website of watching television, to find out about ongoing worldly affairs. Nevertheless, simultaneously, due to a constant flow of info, individuals are becoming overwhelmed by big amounts of content. In response to this, news groups are re-engaging audiences by making short form content that is clearer and much easier to navigate. Nowadays it is common to find news channels that have large followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been necessary for providing individuals with dependable and verified news sources, in a style they can easily follow.
In recent years, with the growth of digital media, the way in which individuals take in media has evolved substantially. For several years, traditional tv was the main source of family entertainment for the majority of people. Nevertheless, from the advancement of streaming services, many audiences are turning away from arranged television, especially among younger people. Rather, global media content analysis shows that more people are buying memberships to streaming services, which strongly affirms the transformation in audience intake practices. These services are popular for allowing people to view the programs and films they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the industry.
In the current digital age, mobile phones have come to be one of the most common tools that people are using to view videos and access media. Nowadays, many social media platforms are offering limitless feeds of short, fast-paced videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms allow users to see a series of customised content and react instantly, making these videos a lot more interesting and addictive than traditional content. Short form videos are also being used more often for news and educational functions, not just for home entertainment. Consequently, this pattern is changing the way individuals are proactively looking for and expecting to get information, in a quicker, much shorter and more accessible format.